The artists known as Almighty Dolla, Johnny BOI and Nem collectively make up EDUBB (pronounced E-Dubb), and each brings his own unique style to the group. Their distinctive Southern Hip-Hop drawl blends with pop, R&B and rock elements to create a sound the group calls hip-hop fusion.
Born from a freestyle session captured on a four-track, cousins Nem and Dolla soon invited Dolla's brother, Johnny BOI, to join the group. From there, they started to refine their music, drawing early influences from groups like the Ying Yang Twins and 90s gangster rappers the Hard Boys, but they didn't let it get too serious: "At one time, music had stopped being fun and simply got really violent or extremely X-rated. We knew there was a gap and our goal is to seal it," says Johnny BOI. Evidently, the strategy worked.
The group started to gain attention when the underground hit "Whooty" went viral on YouTube, racking up nearly 8 million views and earning the word a spot in the Urban Dictionary. EDUBB has been compared to groups such as the 2 Live Crew, Outkast, and ATLiens, but their sound is distinctly their own.
The group has received airplay on MTV, Music Choice, SiriusXM Radio and VH1 as well as many major radio stations across the U.S. EDUBB has collaborated with multi-platinum producers and artists such as Lloyd, Mr. Collipark (Soulja Boy), Drumma Boy, Pastor Troy and Jazze Pha. "We aim to be hip-hop's version of the Rolling Stones. Longevity and building a catalogue full of hits is our key," says member Almighty Dolla.