At the beginning of the 1960s, public transport advertising started moving with Jägermeister. The Jägermeister logo was visible everywhere – the brand with the proud stag head was a standard of the streetscape.
True to the motto: "If you want to mark your territory, you need to show your presence", the Jägermeister lorries as well as the cars of the salesmen were on the roads all over Germany. Residents of the region, could also enjoy this: Public transport such as buses and rails served as prominent advertising spaces for the legendary herbal liqueur.
Even today, the sight of a Jägermeister vehicle is raising cheers in more than one way. Unfortunately, they only could be seen in the region around Wolfenbüttel and Braunschweig. However, we still are convinced: There is no better way to rule the streets.